How to Price Your T-Shirts for Retail & Start Selling Online

Looking to price your custom tees for retail?

How much should you charge for your T-shirts? Learn pricing tips & strategies in this article.

As a custom t-shirt company who’s been in business for over a decade, one of the questions we get asked most frequently is: How much should I charge for my t-shirts at retail?

With years of experience in the industry, we’ve gathered some useful tips and strategies to help you decide on the perfect price point for your product. Get ready to learn about pricing tricks that will help you launch your custom t-shirt business with confidence.

Are you looking to sell shirts online? Know your costs.

Are you wondering how to price your t-shirts for retail? The key is finding the right balance between production costs and quality. While it’s important to keep costs low, customers are willing to pay more for a well-made t-shirt that fits and feels great. By investing a little more upfront, you can charge higher prices at retail and create loyal customers who will spread the word about your brand. Just remember to price your t-shirts appropriately – if you undervalue them, customers will too. Let your high-quality product speak for itself and build a successful brand.

To accurately forecast your costs, it’s important to factor in retail add-ons such as custom garment tags (either printed or hem labels), branded hang tags, and bagging. These details can significantly enhance your brand’s legitimacy, and we always advise our customers to consider them when looking to sell their garments. However, it’s important to note that they will increase the overall cost of your project. Though this investment is definitely worth it, it’s crucial to take it into account when determining the price of your final product.

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How do you price t-shirts? Research the market.

When determining the price of your retail products, it’s helpful to look at what your competitors are charging. By examining a similar t-shirt line and how they price their shirts, you can get a general idea of what the market is willing to pay. However, just because a t-shirt is priced high doesn’t mean it’s successful. It’s important to consider what others are charging while creating a price point that sets you apart. Ultimately, price is a crucial factor in convincing customers to choose your brand.

A t-shirt pricing calculator

Do you want to calculate the price of your t-shirt based on your desired profit? It’s simple! First, determine your desired profit percentage. Most retailers aim for a 50% profit margin. To use this margin, just multiply your production cost by 2 to determine your retail price. If a different profit margin is desired, use the formula provided. Calculating prices has never been easier!

How much are custom t-shirts?

Bundle products together, and give a price break.

Did you know that creating bundle packages can increase your sales and revenue? Instead of solely selling your products individually, why not offer a bundle deal as well? For example, if you’re selling three shirts at $20 each, why not provide the option to buy all three shirts together for a discounted price of $55? This not only offers convenience for the customer but can also entice them to buy more products from you. Give it a try and see the potential boost in your business!

Perks & Mini showcases an excellent example of bundle pricing. By creating themed sets of 4 t-shirts for a set price instead of their standard pricing of $89 each, they offer customers a great deal while selling more products with less effort.

Bundling products is a proven method for increasing revenue, and in this case, it’s a win-win for customers and the business. However, it’s crucial to offer the option to buy each item individually, allowing customers to see the value in purchasing a bundle package. Give your customers the best of both worlds by offering bundled options and individual items to maximise your sales potential.

You got the run down- what’s next?

If you’re thinking about starting a t-shirt line, have already taken some steps towards it, or currently have a running company, you’ve come to the right place. We’re here to provide guidance and support to help make your journey a success.

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How to Price Your T-Shirts for Retail & Start Selling Online

Are you looking to sell shirts online? Know your costs.

How do you price t-shirts? Research the market.

A t-shirt pricing calculator

Bundle products together, and give a price break.

You got the run down- what’s next?

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