Screen Printing SEO

SEO tips on getting more traffic for your website and business.

Why SEO matters

 

I believe that SEO metrics are a more objective measure of the success of a website than branding.

We live in a world where search is king. The value of search is that it shows intent. When someone searches for “screen printing near me” or “custom shirts near me”, it’s an indication of a transactional search that is seeking information on where to order custom screen printed apparel in the area they live.

Regardless of how you define your sales funnel, if someone is actively searching for a screen printer, they are a warm audience. They are taking a nonlinear path down the funnel from intent to awareness to (hopefully) purchase. This search alone makes them a potential customer – but only if you show up in their search results!

The data behind search is stunning. Reading through these search statistics from Ahrefs shows the importance of search:

  • 68% of online experiences begin with a search engine. (BrightEdge)
  • 0.78% of Google searchers click on results from the 2nd page. (Backlinko)
  • 53.3% of all website traffic comes from organic search. (BrightEdge)
  • 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
  • SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
  • 90.63% of pages get no organic search traffic from Google. (Ahrefs)
  • The top-ranking page gets the most search traffic only 49% of the time.
  • Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)
  • 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)

My argument that searchability is more closely correlated with success is based in my belief that SEO provides more value than branding. The importance of brand has been diminished by the utility and prominence of online search.

Backlinks

Here’s a list of some free and easy to use backlink examples that have a high domain authority ranking which you can use for your own website.

Giphy

Flickr

Unsplash

Youtube

Behance

Tumblr

Minds.com

Wakalet

Blogger

 

Domain Authority: Predicts a root domain’s ranking potential relative to the domains in our index. Use this score to compare your likelihood to rank above that of your competitors.

 

How to improve your SEO

If you are interested in improving your SEO, the two resources I use the most are Ahrefs and Moz. They both offer free accounts with great information.

Ahrefs has a tool that tracks your numbers on an ongoing basis. Moz has a similar dashboard with keyword and link research. Moz also allows you to check competitor websites (up to 10 a month on the free plan). They both have chrome extensions that allow you to see search data when you Google a term or phrase.

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In addition to Ahrefs and Moz, it’s a good idea to:

  • Start a blog
  • Create content that people link to
  • Check your Google Analytics and Search Console
  • Set up your Google, Bing, and Yelp Business profiles
  • Publish customer reviews
  • Do some keyword research

It could be the difference between you appearing before your local competitor in search results.

I hope this post is helpful and presents a different perspective on the definition of success for a screen printing website. If you have any questions on SEO, I’m not an expert but I love talking about it. Don’t hesitate to reach out with any questions or comments.

Also, please feel free to give me any feedback on our brand new website which was built on wordpress. You can start from our home page here.

Thanks again for reading and we look forward to hearing from you soon!

 

Here’s 5 free easy to use backlink examples that have a high domain authority ranking which you can use for your own website.

Giphy

Flickr

Unsplash

Youtube

Behance

Domain Authority: Predicts a root domain’s ranking potential relative to the domains in our index. Use this score to compare your likelihood to rank above that of your competitors.

 

How to improve your SEO

If you are interested in improving your SEO, the two resources I use the most are Ahrefs and Moz. They both offer free accounts with great information.

Ahrefs has a tool that tracks your numbers on an ongoing basis. Moz has a similar dashboard with keyword and link research. Moz also allows you to check competitor websites (up to 10 a month on the free plan). They both have chrome extensions that allow you to see search data when you Google a term or phrase.

undefined

 

 

In addition to Ahrefs and Moz, it’s a good idea to:

  • Start a blog
  • Create content that people link to
  • Check your Google Analytics and Search Console
  • Set up your Google, Bing, and Yelp Business profiles
  • Publish customer reviews
  • Do some keyword research

It could be the difference between you appearing before your local competitor in search results.

I hope this post is helpful and presents a different perspective on the definition of success for a screen printing website. If you have any questions on SEO, I’m not an expert but I love talking about it. Don’t hesitate to reach out with any questions or comments.

Also, please feel free to give me any feedback on our brand new website which was built on wordpress. You can start from our home page here.

Thanks again for reading and we look forward to hearing from you soon!